WHAT THEY DO: The person responsible for producing all advertising revenues for a station and for hiring, training and supervising the station's sales staff. The general sales manager must also be adept at understanding the business climate in the community and must have a strong knowledge of the interests of the station audience. Some stations have multiple levels of sales managers, including National, Regional and Local sales managers who focus on various aspects of sales.
REQUIREMENTS: Because of the managerial nature of this position, you must have, not only, proven sales skills, but also management experience.
WHAT THEY DO: An account executive sells advertising time and works closely with businesses to help them market themselves to listeners or viewers. An account executive develops working relationships with local business leaders and with local advertising agencies and client representatives.
REQUIREMENT: Most account executives come to broadcasting with sales experience. Selling advertising on radio and television is a little different, but if you've got sales experience, this could be a good job for you!
WHAT THEY DO: Master Control Operators are responsible for operating the recording and playback equipment for live programs, managing commercial breaks in network, and playback of taped shows.
REQUIREMENTS: Many stations are willing to train their entry-level engineering staff to operate equipment. Nonetheless, there are trade schools across the country that provide training in electronic; in addition, the Society of Broadcast Engineers (SBE) has certification programs for each state.