careers in Broadcasting

There're plenty of opportunities in front and  behind the mic.

CHIEF ENGINEER

WHAT THEY DO: The chief engineer is responsible for the technology necessary to put the station's broadcast on the air. The engineering staff works to maintain broadcasting capabilities and provide quick solutions to problems that may arise with the transmitter, tower, satellite receiver and other related equipment. The chief engineer is the head of the technical staff.

REQUIREMENTS: More often than not, a technical background, including education is required for this position. The Society of Broadcast Engineers offer classes and certification programs that would suffice for many engineering positions.

PROMOTIONS DIRECTOR

WHAT THEY DO: The promotions director's job is to promote the station's image, programs and activities. They conceive and execute a variety of written and taped station promotion spots, secure station advertising in other media, and in conjunction with the sales department, develop ways to keep broadcast consumers and advertisers current, and to attract new ones. REQUIREMENTS: This is not an entry-level position and requires a good deal of broadcast experience, marketing knowledge, organizational skills and education.

SPORTS DIRECTOR

WHAT THEY DO: This position is similar to the news director position. Sports directors often handle the play-by-play coverage of local sporting events. Stations that do a lot of sports sometimes hire a "color" announcer to complement the play-by-play talent.

Generally, this is not an entry-level position and requires a good deal of experience, knowledge and education.

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