WHAT THEY DO: Announcers are a radio station's "voice" and are often the people with whom the public identifies. This person introduces programs and music, reads commercial copy and public service announcements, and is involved in the overall public presentation of the station. At smaller stations, many announcer positions are part-time and duties overlap into other areas.
REQUIREMENTS: Excellent communications skills and the ability to think on your feet are obvious necessities in staying on-the-air. In today's digital world, even radio personnel need to know how social media works to promote your program and your station.
WHAT THEY DO: A continuity writer is responsible for local commercial and promotional copy.
REQUIREMENT: As a writer, you must have excellent writing skills, detail-orientated and be proficient in basic word processing programs.
WHAT THEY DO: News anchors are the most visible members of the news staff. These are the people that appear as the "up front" personalities on local newscasts. Ideally, the news anchor is a complete journalist, familiar with reporting, on-scene live coverage and skilled at writing, and in some cases, producing news packages.
REQUIREMENTS: While a degree in Mass Communications may not be specifically required to get your foot in the door at a station, a degree in broadcast journalism with serve you well to move toward an anchor position. You MUST have excellent written and verbal communications skills.