WHAT THEY DO: As a newsroom leader, the executive producer must demonstrate strong news judgment, be able to develop creative story ideas and work with producers and reporters to execute those plans. EPs coordinate the content and presentation of broadcasts under the direction of the managing editor and news director.
REQUIREMENTS: Executive producers have a great deal of experience in the newsroom. Usually, a 4 year degree in Journalism, Communications or related field is required along with experience in news producing and newsroom management.
WHAT THEY DO: An account executive sells advertising time and works closely with businesses to help them market themselves to listeners or viewers. An account executive develops working relationships with local business leaders and with local advertising agencies and client representatives.
REQUIREMENT: Most account executives come to broadcasting with sales experience. Selling advertising on radio and television is a little different, but if you've got sales experience, this could be a good job for you!
WHAT THEY DO: A continuity writer is responsible for local commercial and promotional copy.
REQUIREMENT: As a writer, you must have excellent writing skills, detail-orientated and be proficient in basic word processing programs.