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General Manager

JOB DESCRIPTION:

General Manager

WAFB, the Raycom-owned CBS affiliate in Baton Rouge, LA market is currently seeking a dynamic leader to serve as the Vice President and General Manager of a legacy station in a top 100 television market! Find out why this vibrant capital city and home of the LSU Tigers and Southern Jaguars is a great place to work and play!

 

RESPONSIBILITIES:

Responsibilities

*Full accountability for all aspects of the station; including sales, marketing, content and overall operation
*Drives revenue and market share growth across multiple Raycom platforms
*Designs and delivers programming in order to drive revenue growth/ratings
*Represents Raycom within the Baton Rouge community while building positive relationships with viewers, advertisers, clients, etc.
*Maximizes profit opportunities with the core/national/new media business.
*Develops short, intermediate, and long-term market strategies
*Provides accurate forecasting to develop and manage the annual budgets
*Identifies and delivers opportunities to grow multi-platform content and distribution
*Builds a great station culture

REQUIREMENTS:

Job Requirements

*A minimum of 5 years’ experience successfully performing in a senior broadcast media management position (GM experience preferred)
*A proven track record of achieving financial/strategic objectives
*Bachelors degree in broadcast or related field preferred
*Demonstrated active leadership, communication, and staff development/retention/advancement
*A history of successful leadership, positive station culture, and innovation

HOW TO APPLY:

Are you up for the challenge? If so, Raycom is proud to offer competitive compensation and benefits programs. Interested candidates should apply online. https://careers-raycommedia.icims.com.  No phone calls please.      EOE-M/F/D/

Job posted by an Equal Opportunity Employer

DEADLINE: 2018-02-20