WHAT THEY DO: The promotions director's job is to promote the station's image, programs and activities. They conceive and execute a variety of written and taped station promotion spots, secure station advertising in other media, and in conjunction with the sales department, develop ways to keep broadcast consumers and advertisers current, and to attract new ones. REQUIREMENTS: This is not an entry-level position and requires a good deal of broadcast experience, marketing knowledge, organizational skills and education.
WHAT THEY DO: An account executive sells advertising time and works closely with businesses to help them market themselves to listeners or viewers. An account executive develops working relationships with local business leaders and with local advertising agencies and client representatives.
REQUIREMENT: Most account executives come to broadcasting with sales experience. Selling advertising on radio and television is a little different, but if you've got sales experience, this could be a good job for you!
WHAT THEY DO: The writer's responsibilities may include monitoring news feeds, preparing news packages for voicing by anchors or reporters, researching story information, booking guests for live interviews on news shows and producing segments of news programs.
REQUIREMENTS: Exceptional writing skills are a must.