careers in Broadcasting

There're plenty of opportunities in front and  behind the mic.

ON AIR ANNOUNCER

WHAT THEY DO: Announcers are a radio station's "voice" and are often the people with whom the public identifies. This person introduces programs and music, reads commercial copy and public service announcements, and is involved in the overall public presentation of the station. At smaller stations, many announcer positions are part-time and duties overlap into other areas.

REQUIREMENTS: Excellent communications skills and the ability to think on your feet are obvious necessities in staying on-the-air. In today's digital world, even radio personnel need to know how social media works to promote your program and your station.

TRAFFIC DIRECTOR

WHAT THEY DO: A station's traffic manager collects data from other departments in order to prepare a minute-by-minute schedule for the broadcast day. The traffic person is the daily link between the sales department and programming department, keeping up-to-date commercial time availability.

REQUIREMENTS: Many stations are willing to train their entry-level traffic/programming staff. Nonetheless, candidates should have completed high school, have broadcast experience and be very well-organized.

DIRECTOR

WHAT THEY DO: The director of a newscast oversees and coordinates the activities of both the technical and onscreen aspects of a live television broadcast. Serves as producers for entire programs or for the production of portions of larger programs.

REQUIREMENTS: Working in fast-paced environments that are often hectic and stressful, a news director must be able to communicate welland think on their feet; that also requires that you're well-organized and can solve problems on the fly.

Most broadcasting directors hold bachelor's degrees in journalism, film production or communications. Such programs are offered at broadcasting schools, community or technical colleges and traditional four-year universities.

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