WHAT THEY DO: Most personnel involved in using music are included in the Creative Services Department. And while they may maintain the station's music library and help select appropriate tracks to play in production, they are part of the whole creative process at the station and other duties and responsibilities are probably required.
REQUIREMENTS: A background in music is helpful to get your food in the door. However, as mentioned, more graphic design skills may also be required.
WHAT THEY DO: The promotions director's job is to promote the station's image, programs and activities. They conceive and execute a variety of written and taped station promotion spots, secure station advertising in other media, and in conjunction with the sales department, develop ways to keep broadcast consumers and advertisers current, and to attract new ones. REQUIREMENTS: This is not an entry-level position and requires a good deal of broadcast experience, marketing knowledge, organizational skills and education.
WHAT THEY DO: A Community Relations Director plans, coordinates and executes a station's services and programs that are developed to respond to the needs of the community. Often called a Public Affairs director, this position spearheads keeping a station in touch with it's listeners and viewers.
REQUIREMENTS: Community Relations positions will require a knowledge and understanding of the station's demographic. In addition, many positions will require a familiarity with computer programs such as web-based content management systems, design programs and office products.