WHAT THEY DO: Most personnel involved in using music are included in the Creative Services Department. And while they may maintain the station's music library and help select appropriate tracks to play in production, they are part of the whole creative process at the station and other duties and responsibilities are probably required.
REQUIREMENTS: A background in music is helpful to get your food in the door. However, as mentioned, more graphic design skills may also be required.
WHAT THEY DO: The person responsible for producing all advertising revenues for a station and for hiring, training and supervising the station's sales staff. The general sales manager must also be adept at understanding the business climate in the community and must have a strong knowledge of the interests of the station audience. Some stations have multiple levels of sales managers, including National, Regional and Local sales managers who focus on various aspects of sales.
REQUIREMENTS: Because of the managerial nature of this position, you must have, not only, proven sales skills, but also management experience.
WHAT THEY DO: Master Control Operators are responsible for operating the recording and playback equipment for live programs, managing commercial breaks in network, and playback of taped shows.
REQUIREMENTS: Many stations are willing to train their entry-level engineering staff to operate equipment. Nonetheless, there are trade schools across the country that provide training in electronic; in addition, the Society of Broadcast Engineers (SBE) has certification programs for each state.