WHAT THEY DO: In radio, program directors are generally responsible for more than a single station. They work closely with the entire on-air staff to develop exciting promotions that enhance the programs on the air. For TV, the programming manager is responsible for maintaining traffic logs, scheduling services, etc. The PD's programming objectives support the goals of the general manager and the general sales manager.
REQUIREMENTS: In order to coordinate various departments, this position generally goes to highly-experienced station personnel.
WHAT THEY DO: The person responsible for producing all advertising revenues for a station and for hiring, training and supervising the station's sales staff. The general sales manager must also be adept at understanding the business climate in the community and must have a strong knowledge of the interests of the station audience. Some stations have multiple levels of sales managers, including National, Regional and Local sales managers who focus on various aspects of sales.
REQUIREMENTS: Because of the managerial nature of this position, you must have, not only, proven sales skills, but also management experience.
WHAT THEY DO: The General Manager is the person responsible for the overall operation of a station, including long-range planning, budgets and personel. This position requires business knowledge, leadership ability and a technical understanding of how a station operates.
REQUIREMENTS: In today's broadcast market, a GM position generally requires a 4-year degree and, for larger broadcast groups, an MBA.