WHAT THEY DO: In radio, program directors are generally responsible for more than a single station. They work closely with the entire on-air staff to develop exciting promotions that enhance the programs on the air. For TV, the programming manager is responsible for maintaining traffic logs, scheduling services, etc. The PD's programming objectives support the goals of the general manager and the general sales manager.
REQUIREMENTS: In order to coordinate various departments, this position generally goes to highly-experienced station personnel.
WHAT THEY DO: The promotions director's job is to promote the station's image, programs and activities. They conceive and execute a variety of written and taped station promotion spots, secure station advertising in other media, and in conjunction with the sales department, develop ways to keep broadcast consumers and advertisers current, and to attract new ones. REQUIREMENTS: This is not an entry-level position and requires a good deal of broadcast experience, marketing knowledge, organizational skills and education.
WHAT THEY DO: News anchors are the most visible members of the news staff. These are the people that appear as the "up front" personalities on local newscasts. Ideally, the news anchor is a complete journalist, familiar with reporting, on-scene live coverage and skilled at writing, and in some cases, producing news packages.
REQUIREMENTS: While a degree in Mass Communications may not be specifically required to get your foot in the door at a station, a degree in broadcast journalism with serve you well to move toward an anchor position. You MUST have excellent written and verbal communications skills.