Account executives comprise the local sales team that generate advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of broadcast advertising. 

The characteristics of an account executive hasn’t changed much over the years. Station management is always on the lookout for individuals who are highly motivated, have a great sense of curiosity, are empathetic and can relate well to people, and can pick up on social cues. Account executives often have irregular hours and work evenings and weekends meeting with clients.

Real go-getters who conduct themselves with a high degree of integrity are hired quickly.