The audience funnel is the beating heart of New Hampshire Public Radio’s strategy. Reaching diverse new audiences and deepening the loyalty of existing users are the keys to expanding the reach and impact of our public service journalism. Likewise, a growing, ever-more-engaged audience supports every dimension of our business, building the resources we need to sustain our journalism. At a time when our democracy is in peril and our politics polarized, our vision could not be more urgent: Through trustworthy journalism, NHPR enriches lives and helps build stronger communities, in New Hampshire and beyond.<\/p>\n
As Chief Growth \/Transformation Officer, you will be the strategic leader of NHPR’s audience efforts across all our platforms. You’ll lead the effort to build the digital revenue business at the center of our agenda for transforming NHPR into a resilient news organization serving audiences wherever they are in the media they prefer. You’ll manage our Audience Team of digital publishing, social media, community engagement, and marketing specialists who together are charged with developing new products and implementing tactics to reach and engage new audiences and to deepen engagement with our existing audience members. You’ll establish tools and processes for understanding audience behavior and driving users through the funnel, supervising a small new team of data and business analysts. You’ll have agency to lead this work thanks to your strong analytical capabilities, deep understanding of the evolving media landscape, strong vendor relationships, excellence in project management, experience-honed people skills, and relentless focus on meeting community news and information needs. Your direct reports will include the Director of Audience Engagement, a Fundraising Systems Manager, and a Director of Marketing (whom you will hire).<\/p>\n
This is a role for a generous, easy collaborator. Day to day, you’ll partner with the Chief Content Officer to craft initiatives that introduce NHPR content to new users and build the loyalty of existing users. And you’ll work with Development leaders to optimize the movement of audience members through the conversion funnel, collaboratively forging approaches for achieving NHPR’s North Star goals. With your colleagues in leadership, you’ll advance our bold blueprint for implementing NHPR’s strategic plan, helping write the next chapter in NHPR’s growth and shape New Hampshire’s leading news organization for years to come.<\/p>\n
The Chief Growth\/Transformation Officer reports to the President and Chief Executive Officer and is a member of NHPR’s senior management team. This is a full time, exempt position based in Concord, NH, and is a hybrid eligible role. The budgeted salary range for this position is $166,700 – $200,000 based on experience. We also consider internal equity, among other factors, when deciding compensation.<\/p>\n","protected":false},"author":73,"featured_media":3252,"parent":0,"template":"","meta":{"_acf_changed":false},"job_categoeies":[11],"class_list":["post-19235","job_postings","type-job_postings","status-publish","has-post-thumbnail","hentry","job_categoeies-management-administration"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.broadcastersvirtualjobfair.com\/cms\/wp-json\/wp\/v2\/job_postings\/19235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.broadcastersvirtualjobfair.com\/cms\/wp-json\/wp\/v2\/job_postings"}],"about":[{"href":"https:\/\/www.broadcastersvirtualjobfair.com\/cms\/wp-json\/wp\/v2\/types\/job_postings"}],"author":[{"embeddable":true,"href":"https:\/\/www.broadcastersvirtualjobfair.com\/cms\/wp-json\/wp\/v2\/users\/73"}],"version-history":[{"count":1,"href":"https:\/\/www.broadcastersvirtualjobfair.com\/cms\/wp-json\/wp\/v2\/job_postings\/19235\/revisions"}],"predecessor-version":[{"id":19236,"href":"https:\/\/www.broadcastersvirtualjobfair.com\/cms\/wp-json\/wp\/v2\/job_postings\/19235\/revisions\/19236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.broadcastersvirtualjobfair.com\/cms\/wp-json\/wp\/v2\/media\/3252"}],"wp:attachment":[{"href":"https:\/\/www.broadcastersvirtualjobfair.com\/cms\/wp-json\/wp\/v2\/media?parent=19235"}],"wp:term":[{"taxonomy":"job_categoeies","embeddable":true,"href":"https:\/\/www.broadcastersvirtualjobfair.com\/cms\/wp-json\/wp\/v2\/job_categoeies?post=19235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}