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Digital Marketing Specialist (Fundraising)

Nebraska Public Media seeks a Digital Marketing Specialist (Fundraising) to plan, execute, and optimize digital marketing campaigns that drive donor engagement, acquisition, retention, and revenue as part of our Annual Giving team. This role leads fundraising-focused digital efforts across email, paid and organic social, digital advertising, streaming, and web channels, using data and performance insights to continually improve results. Working in close collaboration with Communications & Marketing, the Digital Fundraising Specialist produces on-brand, audience-centered messaging and uses analytics and donor data to inform strategy, measure success, create reports, and maximize return on investment.

Responsibilities:

Nebraska Public Media seeks a Digital Marketing Specialist (Fundraising) to plan, execute, and optimize digital marketing campaigns that drive donor engagement, acquisition, retention, and revenue as part of our Annual Giving team. This role leads fundraising-focused digital efforts across email, paid and organic social, digital advertising, streaming, and web channels, using data and performance insights to continually improve results. Working in close collaboration with Communications & Marketing, the Digital Fundraising Specialist produces on-brand, audience-centered messaging and uses analytics and donor data to inform strategy, measure success, create reports, and maximize return on investment.

Requirements:

Bachelor’s degree in business, marketing, advertising, public relations, or related field plus one (1) year of experience in digital engagement and fundraising efforts. Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis. Must have excellent data analysis, writing, editing, and communication skills. Strong organizational and planning skills and techniques. Knowledge of email marketing and digital fundraising.

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Nebraska Public Media

Nebraska Public Media offers a full spectrum of communications services to the citizens of Nebraska, the nation and the world. Some of these services include a nine-station, statewide noncommercial public television network affiliated with PBS; a nine-station, statewide noncommercial public radio network affiliated with NPR; a cutting-edge Digital Media Group; and state-of-the-art audio, video and multimedia production capability delivered via broadcast, satellite, cable, Internet and broadband delivery channels.
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