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Multimedia Marketing Specialist

The Account Executive is responsible for generating advertising revenue by developing and maintaining relationships with local businesses and clients. This role involves selling television and digital advertising solutions to help businesses grow their brands and reach their target audiences. The Account Executive must be highly motivated, goal-oriented, and capable of working in a fast-paced, competitive media environment.

Compensation:

  • Pay: 40,000 base salary per year. Guaranteed for the first six months. After the six-month guarantee, pay will be commission
  • Incentives: Additional incentives may include performance bonuses, travel opportunities, and recognition awards.

Working Conditions:

  • Environment: Work is performed primarily in an office setting, with regular client meetings held off-site.
  • Travel: Some local travel is required to meet with clients and attend community events.
  • Physical Demands: The role may involve sitting for extended periods, along with occasional lifting of promotional materials.
Key Responsibilities:
  • Sales & Revenue Generation:
    • Develop and implement sales strategies to achieve individual and team sales goals for both broadcast and digital platforms.
    • Prospect, identify, and secure new business through cold calling, networking, and relationship-building with local businesses and advertisers.
  • Client Relationship Management:
    • Build strong, long-lasting relationships with clients by understanding their business needs and providing effective advertising solutions.
    • Serve as a trusted advisor, educating clients on the benefits of TV and digital marketing solutions.
  • Reporting & Forecasting: ·
    • Prepare sales proposals, presentations, and contracts in alignment with company policies and pricing guidelines.
    • Monitor and analyze advertising campaign results, deliver post-campaign analysis and insights to clients.
Education: ·
  • High School diploma, experience preferred, however will train the right candidate.
Experience:
  • 1-3 years of media sales experience, preferably in media advertising. Proven track record of meeting or exceeding sales targets.
Skills:
  • Strong understanding of the local market and key business segments.
  • Excellent negotiation, presentation, and interpersonal communication skills.
Additional Requirements:
  • Self-Starter: Ability to work independently, manage multiple client accounts, and generate new business opportunities.
  • Customer-Centric: A passion for helping clients achieve their business goals through advertising and marketing solutions.
  • Tech-Savvy: Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google Suite, along with the ability to learn proprietary software quickly.

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KGWN Marquee Broadcasting

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