Broadcasters Virtual Job Fair

Colorado

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SPOTLIGHT ON STATIONS

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As the people responsible for producing advertising revenues for a station, the sales department must understand the business climate in the community and must have a strong knowledge of the interests of the station audience. This is an out-of-the-box position at the station to find new and unique ways to connect clients with the audience through station spots, digital media and more. Some stations have multiple levels of sales personnel or Account Executives who specialize in National, Regional and Local sales.

CREATIVE

If you're creative and can think out of the box, broadcasters want you! There's a lot of ways to bring your creativity to a station. Production requires people to use sophisticated software programs to create branding campaigns for clients and the station's own image. The promotions department promotes the station's image, programs and activities. They conceive and execute a variety of written and taped station promotional spots, secure station advertising in other media, and in conjunction with the sales department, develop ways to keep broadcast consumers and advertisers current, and to attract new ones.

NEWSROOM

From News Directors to reporters, writers and editors, the key "front-line" people in the news department must be excellent writers, capable of working quickly and accurately to sum up the key elements of a news story and make it understandable and relevant to the audience. Often reporters go out on their own to coveer a developing story, so they need to be able to operate mobile gear to not only get the information, but also to have the images that help explain the story. In today's new media, reporters must be able to create stories for all digital media, including social networks.

MANAGEMENT | ADMINISTRATION

It takes a lot of people behind the scenes to operate a broadcast station. Operations managers are key players at any station. They ensure a business runs efficiently and in compliance with all pertinent FCC rules and regulations. The station manager is the person responsible for the overall operation of a station's business model, including long-range planning, budgets and personnel. There are also sales assistant who help organize and keep track of advertising campaigns, as well as administrative assistants who help upper management and department heads.

ENGINEERING

The staff of the Engineering department keeps the station on the air and the station’s physical property in good shape. The engineering department not only maintains the mechanical and technical integrity of the station or station cluster, members are also familiar with transmitters, combiners and antenna systems. Engineers also manage large-scale projects such as studio builds or transmitter installations, and even have expertise in computer and telephone systems as well. There are many ways to learn these skills, including taking classes from the Society of Broadcast Engineers.

ON AIR

Announcers are a radio station's "voice" and are often the people with whom the public identifies. DJs, news anchors, traffic reporters are the heart of the state. They introduce programs and music, read commercial copy and public service announcements, and provide vital information in times of emergency. They all are the overall public presentation of the station. At smaller stations- TV and radio alike - many on air positions are part-time and duties overlap into other areas. Whether you're in television or radio, on air personalities must be prepared not only to do their job, you must remember that you're a public figure. Not only will you be on the air, but you'll be out in public representing the station.